Taking Small Cap IR to the Next Level

What would you say is the key benefit with Monitor?

Investor Relations is an incredibly important task of mine, but as I’m also CFO of Sleep Cycle, I have other important tasks as well. That’s why it’s so important for me - and for Sleep Cycle - that the time I spend with IR is effective.

With Monitor, I can quickly get an understanding of our owners, find suitable investor prospects and get a structured CRM.

How does the overview of your owners benefit you?

We can get clear and up-to-date insights on our shareholders, transactions, trends, and key changes.



That kind of overview is incredibly helpful to stay fully informed and to make data-based decisions on our actions. We especially appreciate the reports, summarising key data points that we can share to relevant parts of our organisation

How do you use Monitor to target investors?

For a small company, finding the right potential investors to approach is crucial. With Monitor’s targeting tools we can find family offices, or private individuals that can be more efficient for us to target. For example, those who have invested in companies similar to ours, in terms of market cap or industry.

What do you like the most about Monitor’s CRM system?

I’ve really appreciated how intuitive it feels! With a structured way to track interactions, prepare for meetings, and follow up efficiently, we've reduced the time spent on admin tasks.

It’s also a valuable tool to measure the impact of our 

IR-work, which will be increasingly important as the company prepares for its next growth phase - also in terms of investors.